Understood, Inc.
Creating accessible and vibrant brand elements for the non-profit dedicated to helping those with learning differences.
What to include:
- Elevated Illustrations:
“
This request is a follow-up to the conversation had on Feb 27 which identified the need. This is also in line with the expanded guidelines as it relates to illustration. Expectation is a review of 2-3 possible conceptual directions/solutions along with recommendations on possible illustrators to partner with. Style needs to be something we can scale internally longer term, or partner with an illustrator ongoing to ensure the solution is not contained to a handful of illustrations.”
“As we expand into adult content, we will be delving more and more into subject matter and content that requires a more expressive style to communicate more abstract and conceptual themes and topics.
- printables??
- podcast assets: for Parenting Behavior
I was responsible for both evergreen and campaign
Women’s Initiative
While I was at Understood, the team launched our “Women’s Initiative” campaign aiming to create content and a community around women’s unique struggles with ADHD, dyslexia, and other learning differences.
Some of the assets I’ve created:
Animations
I created evergreen and campaign animations, including some that lived at the Understood offices